Dive into passive income and the world of digital entrepreneurship with this guide on creating and reselling digital products using Private Label Rights (PLR). In this article, we’ll cover how Private Label Rights (PLR) can empower you to create and resell digital products with minimal effort and on repeat.
Ideal for aspiring digital business owners, I am going to share practical advice on getting started, niche selection, and leveraging PLR products to create passive income.
Passive income is like setting up a financial autopilot. It’s about making your money work for you, instead of the other way around. Imagine creating a source of income that flows in regularly with little to no effort after its initial setup. That’s the charm of passive income! It’s not just a one-time paycheck; it’s a stream of earnings that keeps on giving, potentially providing financial stability and freedom. From rental income to dividend-yielding stocks, the forms are diverse, but the essence remains the same: earning money with minimal ongoing effort.
When talking about passive income in the context of digital products, we’re referring to a synergistic relationship. Digital products, with their ease of distribution and creation, are perfect for generating passive income. Once created, these products can be sold repeatedly without the need for restocking or physical shipping. This means that after the initial effort of creating an ebook, an online course, or a piece of software, you can continue to earn revenue from these products with little to no additional effort.
Digital products are like invisible gems in the online world – they exist in a digital format and are sold over the internet. Think of ebooks, online courses, software, digital art, or even downloadable music.
The beauty of these products lies in their virtual nature: no physical inventory, no shipping hassles. They’re created once and sold many times over, reaching customers anywhere in the world. This flexibility and scalability make digital products a lucrative way to make passive income.
Some of my most popular digital products are editable Canva templates. You can allow the end user to customize as much or as little as they need, then use, send, or print themselves. You can check out my online template store here.
The benefits of selling digital products are huge. There’s a low barrier to entry: with digital products, you avoid the costs and logistics associated with physical goods. Second, they are scalable; once a product is created, it can be sold to an unlimited number of customers without additional production costs.
Digital products also have a global reach, allowing you to tap into a wider market. The automation potential in selling digital products simplifies the sales process, allowing for a more hands-off approach and consistent revenue flow – the true definition of passive income.
There’s also the aspect of versatility. Digital products can be adapted to various niches and interests, making them relevant to a wide array of audiences. Change the colors, fonts, and overall aesthetic to generate any number of product variations that appeal to different customers. Moreover, the digital nature of these products allows for quick updates and revisions, ensuring they remain current and valuable. This adaptability contributes to their longevity in the market. This means you can easily take advantage of trends with only minor adjustments and continue selling the same core product.
When delving into the legal aspects of reselling digital products, it’s crucial to understand the terms Private Label Rights (PLR) and Resell Rights. PLR allows you to modify and rebrand products as your own, while Resell Rights enable you to resell the product as is, without changes. It’s important to read and understand the specific terms set by the original creators, as these rights can vary. Some agreements may restrict where or how you can sell the products or require that the original creator’s name remains on the product. Compliance with these terms is essential to legally and ethically resell digital products.
Other legal considerations include copyright laws and intellectual property rights. Even with PLR or Resell Rights, some products may have limitations on how they can be used or modified. It’s essential to verify that the products are legitimately obtained and the rights are clearly stated. Additionally, when modifying products, ensure that any additional content or images used are either created by you or properly licensed. Compliance with tax laws and online marketplace policies where you plan to sell the products is also crucial. Always seek legal advice if uncertain about specific legal requirements or restrictions.
Private Label Rights (PLR) and Master Resell Rights (MRR) are two distinct concepts in digital product reselling. PLR grants the right to alter, modify, and brand the product as your own. This means you can change the content, add your logo, and make it uniquely yours. In contrast, MRR allows you to resell the product as is, without any modification, but you can pass the resell rights to your buyers. Understanding these differences is key in choosing products that align with your business model and marketing strategy.
Finding the right digital products to resell involves knowing where to look. Platforms like Etsy are goldmines for various digital products, including journals, affirmation cards, and worksheets.
Additionally, specific shops like mine offer a selection of PLR items. I’ve also included a practical guide to selling digital products for passive income to get you started on your journey which you can find here.
When selecting products, consider their relevance to your target audience and the quality of content. Also, verify the rights associated with these products to ensure they align with your reselling plans. Sourcing from reputable sellers and platforms can streamline the process and provide a range of high-quality options for your business.
Selecting a niche and product type involves understanding your target audience and identifying areas with high demand but less competition. The key is to focus on products that resonate with your interests and expertise.
Journals and affirmation cards, for example, are excellent choices as they offer high perceived value and appeal to a wide range of customers seeking personal development tools.
Researching current trends and customer preferences can guide you in choosing a niche that aligns with market needs and your business goals. Remember, a well-chosen niche can significantly impact the success of your digital product business.
Remember, the key is to stay updated and adapt your designs or products according to changing trends and consumer preferences.
Customizing PLR (Private Label Rights) products using Canva adds a unique touch, making them more appealing and branded to your style. Canva’s user-friendly interface allows for easy modifications like changing colors, and fonts, and adding your logo. You can also incorporate elements that align with your brand identity. By personalizing these products, you differentiate them from the original versions and add value, which can attract a more engaged audience. This customization process is crucial for standing out in a market where others might be selling similar PLR products.
Marketing your digital products is a critical step towards success in the online marketplace. In an era where digital noise is high, standing out and capturing the attention of your target audience is key.
It’s about connecting with potential customers, engaging them with your unique value proposition, and converting interest into sales.
Let’s explore some effective methods for promoting your digital products to ensure they reach the right audience and achieve your business goals.
Leveraging Private Label Rights (PLR) for digital product creation is a smart, efficient way to generate passive income. With PLR, you get a head start in the digital product creation, cutting down on the time and effort needed to create products from scratch.
Give those PLR items your own twist using tools like Canva, and voilà, you’ve got something special to offer. This approach is not just a time-saver, it’s a smart move for building a steady flow of passive income online.
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Embarking on a side hustle is an exciting adventure, an opportunity to pursue your passions and potentially establish a secondary source of income. However, it also requires careful planning, consistent effort, and the ability to juggle multiple tasks.
The Success Strategist Side Hustle Planner is your companion in this endeavor. It's designed to help you map your goals, manage your time, track your progress, and much more. You'll find various sections tailored to different aspects of your hustle, from setting a powerful vision to tracking your financial growth.
Remember, this planner is more than a tool – it's a record of your journey. As you navigate the challenges and celebrate the victories of your side hustle, it will capture your growth, grit, and determination.
Use our Side Hustle planner to:
Always bear in mind that every journey has its ups and downs. There will be moments of triumph as well as times of struggle. But each step, no matter how small, is progress. Your Side Hustle Planner will help you stay focused, organized, and motivated.
A side hustle is basically an extra job you take on top of your full-time career. Besides giving your wallet a nice little boost, it’s a chance to sharpen some skills and perhaps dive into something you're passionate about. Many folks love the idea because it might just be the stepping stone to greater career heights. The best part? It's flexible. You can usually fit it into evenings, weekends, or during those holiday breaks, making sure it doesn't clash with your day-to-day responsibilities.
Understanding your objectives for diving into a side hustle is crucial to pinpointing the right one for you. Maybe you're aiming to clear those student loans quicker? Seeking a space to let your creativity flow? Or just want a little extra padding in your paycheck?
To narrow things down, ask yourself these questions:
For instance, if your main aim is to boost your travel fund by month's end, launching a tutoring business from scratch might not be the wisest move. On the flip side, if you’re looking for a sustained income over time, a one-off attic clear-out and Craigslist sale could kick things off, but it's not a long-term solution.
To kick off your side hustle journey, first pinpoint your skills, interests, experience, and available resources. This introspection will help you narrow down the plethora of opportunities at your fingertips.
Feeling stuck? Here's a little trick: Scan through some popular side hustle suggestions to get your creative juices flowing, and then loop back to this reflection process. Ask yourself:
Now, aligning your side hustle with both your strengths and passions is pivotal for success. For instance, if you excel at writing but it feels more chore than joy, freelance writing might not be your best bet.
Jot down what you genuinely enjoy and your proven skills. Spot any intersections? If you're a whiz with photo editing software and have a flair for graphic design, freelance designing could be your goldmine. Are you a dog enthusiast who loves strolls? Dog walking could be right up your alley. Or if you find driving therapeutic, consider diving into the world of rideshare with platforms like Uber, Lyft, DoorDash, or even Instacart.
With a clearer direction and some promising side hustle ideas in tow, you're all set to strategize your first steps.
Balancing a full-time job with a side hustle requires thoughtful time management and clear expectations. Jumping in too aggressively might result in early burnout, hindering your side hustle's success. On the flip side, if you're too laid-back, your earnings might not meet your desires.
Start by auditing your daily routine. Are you losing precious hours to aimless scrolling or TV binge-watching? That might be potential 'side hustle' time waiting to be utilized.
It's essential to define how many hours and resources you're willing to invest weekly in your side gig. Consistent motivation is crucial, especially when your day job already demands a significant chunk of your time. Consider a few other elements as you embark on your side hustle journey:
Location: Your chosen hustle may necessitate a dedicated workspace. For instance, if you're venturing into the digital domain, carving out a home office might be a good move.
Education: Depending on your existing expertise, you might need additional training or courses. Determine if extra learning aligns with your goals and whether you're willing to invest the time.
Initial Investment: Some side gigs come with startup costs. Assess your finances to decide how much you're comfortable setting aside for your new venture.
By meticulously considering these aspects, you'll set yourself up for a more rewarding and sustainable side hustle experience.
A business plan serves as the foundation of your side hustle, detailing your business objectives and the strategies you'll employ to achieve them.
A robust business plan is vital for the success of any venture. It begins with an executive summary that provides a concise snapshot of your business idea and its unique selling points, essentially outlining why it's poised for success.
This is followed by a detailed description of the business, highlighting what you intend to offer and its distinctive characteristics. A crucial component is the market analysis, which gives insights into your target audience, delving into their preferences and the estimated market size.
Equally important is the section on organization and management, delineating the business structure and introducing key team members. This is complemented by an in-depth description of the service or product line, providing specifics of what you aim to sell or provide. Next, the plan should elucidate the marketing and sales strategies, showcasing how you plan to engage your audience and drive sales.
Finally, the business plan culminates in the financial projections, offering a forecast of expected revenue, anticipated expenses, and the overall profit margin.
We’ve created this strategic planning guide and business planner that can help you stay organized. You can find out more here.
Understanding the industry is crucial. Start by conducting a competitor analysis to pinpoint who your rivals are, understanding their offerings, and discerning their strengths and weaknesses. This will give you a clearer picture of the market landscape.
Moreover, it's imperative to keep a finger on the pulse of the latest trends. Staying current ensures your side hustle aligns with market demands and remains relevant in a dynamic environment.
Alongside this, you must familiarize yourself with any legal or industry-specific regulations that pertain to your business, ensuring that you remain compliant and avoid potential pitfalls.
Importantly, always be on the lookout for gaps in the market. Identifying areas that competitors might be overlooking can unveil lucrative opportunities, setting your side hustle apart and giving it a unique edge.
Understanding your financial objectives is paramount to your side hustle's success. Start by distinguishing between your short-term and long-term financial goals. What do you wish to accomplish in the near future, and what are your broader financial aims for the long haul?
Furthermore, it's essential to pinpoint your break-even point—the moment when your side hustle starts to turn a profit after offsetting initial expenses. This will not only offer a clear milestone but also give insight into the viability of your venture.
Lastly, it's crucial to establish a pricing strategy that ensures sustainability. This involves setting prices that not only cover operational costs but also facilitate potential expansion and growth, ensuring the longevity and prosperity of your endeavor.
It's essential to have a clear plan for every dollar you make from your side hustle. Begin by considering reinvestment. Designating a portion of your earnings to be reinvested into your business can be instrumental in driving growth and enhancing your venture.
Additionally, it's prudent to reserve a portion of your income for savings, safeguarding against unforeseen expenses or potential business downtrends. On a more personal note, earmark a part of your earnings towards achieving individual milestones, be it settling debt, setting off on a dream vacation, or acquiring a new home.
Lastly, if giving back is a principle you hold dear, contemplate allocating a fraction of your profits to charity, thereby making a positive impact in the broader community.
If you're just making a bit of pocket change by dog-walking now and then, you might not have to stress over business structures and tax implications. However, as your side hustle grows and your earnings increase, it's smart to look into the best setup for your venture.
In addition to understanding business structures, it's paramount to consider securing insurance to further insulate yourself from potential operational risks.
We also always recommend seeking advice from a financial advisor or tax specialist in your area.
READY TO START YOUR SIDE HUSTLE?
Check out out Side Hustle Planner & Workbook here.
]]>Originally posted on trendyfoxbiz.com
In an increasingly digital world, thermal printers have become real game-changers for a whole host of businesses - from retail and shipping to healthcare and so much more. These hardworking little machines churn out labels, receipts, barcodes, and a bunch of other vital printouts with speed and efficiency. And, because they're used in so many different types of businesses, picking out the right thermal printer can make a massive difference to your business operations - think improved efficiency, smoother processes, and even HUGE cost savings.
In this article, we'll explore how thermal printers work, look at the range of benefits they offer, and review what I think are the top thermal printers for small businesses.
A thermal printer, as the name suggests, uses heat to produce images or text on paper. While the concept of thermal printing has been around for decades, significant advancements over time have made these printers more efficient, affordable, and versatile.
Today, thermal printers are the go-to choice for many businesses that require high-speed, high-volume printing with minimal maintenance. These advancements have included improvements in print quality, speed, and the introduction of features such as wireless connectivity and compatibility with various operating systems.
A thermal printer is a type of printer that uses heat to transfer an impression onto paper. This process involves a thermal printhead that heats up and cools down to produce precise images or text on the thermal paper or thermal labels. Unlike traditional ink or toner-based printers, thermal printers do not require ink cartridges or ribbons, making them more economical and efficient for high-volume printing tasks.
The working of a thermal printer involves two main types: direct thermal printing and thermal transfer printing. In direct thermal printing, the printer applies heat to the thermal paper, which has a special heat-sensitive coating. When this coating is heated, it turns black, creating the desired images or text. This method is commonly used for printing receipts or labels that do not need to last long.
In contrast, thermal transfer printing uses a thermal ribbon, which is heated by the printer's printhead. The heated ribbon melts ink onto the label to form the print. This method is suitable for labels or printouts that require a longer lifespan, as they are more resistant to light, heat, and other environmental factors.
Thermal printers offer a plethora of advantages over traditional printing methods. First and foremost, they offer high-speed printing, which is ideal for businesses that require a large volume of printouts in a short time. In addition, thermal printers are efficient, as they require no ink or toner, reducing overall operating costs.
Furthermore, thermal printers produce prints that are resistant to smudging, ensuring the readability and integrity of the printed information. Other benefits include their quiet operation, ease of maintenance, and increasing compatibility with various software systems and platforms.
Choosing the best thermal label printer for your needs can significantly improve your business's efficiency and productivity. The following are the key characteristics we feel you should consider when choosing a thermal printer:
The best thermal printers should be easy to install and start using. Time is of the essence in most businesses, and you don't want to spend a significant amount of it trying to figure out how to set up your printer. Look for printers that come with clear instructions and plug-and-play features, reducing the time and complexity of installation.
Connectivity options are crucial for modern businesses. Depending on your specific needs, you may need a printer with USB, Ethernet, or Wi-Fi connectivity. Some printers offer multiple connectivity options, allowing you to choose the one that best suits your business setup. For example, Wi-Fi connectivity can be beneficial for businesses with a need for mobility or where the printing station isn't close to the computing device.
Depending on the nature of your business, you may need to print on different types and sizes of labels. The best thermal printers can handle a wide variety of label types and sizes, offering you the flexibility you need to cater to diverse printing requirements.
When it comes to business equipment, durability is key. Printers with a proven track record for reliability and durability are often a better investment. It can be helpful to read user reviews and consider the reputation of the manufacturer when making your decision.
In businesses with high-volume printing needs, the speed at which a printer can produce labels can significantly impact productivity. Fast printing speeds can help streamline processes, reduce waiting times, and increase overall efficiency.
Good customer service and accessible support are important factors to consider. If you encounter a problem with your printer, it's reassuring to know that help is just a phone call or email away. In addition, manufacturers who offer comprehensive support often provide regular firmware and software updates, which can improve your printer's performance and longevity.
The cost of the printer is an essential consideration. However, it's important to balance the upfront cost with the printer's features, quality, and total cost of ownership (including factors like power consumption and maintenance costs). An initially cheap printer might turn out to be expensive in the long run if it has high running costs or requires frequent maintenance.
Your chosen printer should be compatible with your operating system and software platforms. In an increasingly connected world, it's beneficial to choose a printer that can integrate seamlessly with your existing systems. This will allow you to manage your printing tasks more effectively and could open up possibilities for automating certain processes.
In my quest for the best thermal printer, I encountered a multitude of choices. I believe that any small business would find everything they need in one of these ten exceptional options.
Printer Model | Ease of Installation | Connectivity | Print Width | Durability | Printing Speed | Price |
Dymo LabelWriter 4XL | Easy | USB, Ethernet | 4" (10cm) | High | 29 labels/min | $$ |
Rollo Wireless Printer X1040 | Easy | Wi-Fi, USB | 1.57 - 4.1”(4 - 10cm) | High | 150 mm/s | $$$ |
MUNBYN Thermal Shipping Label Printer | Moderate | USB | 1.57 - 4.3″ (4 - 10.9cm) | High | 72 labels/min | $$ |
Brother QL-1100 | Easy (Plug & Play) | USB | 4" (10cm) | High | 69 labels/min | $$ |
Zebra 4 | Difficult | Wi-Fi | 4.09" (10.4cm) | High | 5 in (127mm)/sec | $$$ |
Brother VC-500W | Moderate | USB, Wi-Fi | 1.96” (5cm) | High | 8mm/s | $$$ |
Arkscan 2054A | Easy | USB | 4" (10cm) | High | 5 in/sec | $$ |
Brother PT-P710BT | Easy | Bluetooth, USB 2.0 | 1” (24mm) | High | 20mm (0.78 in)/ sec | $$ |
Phomemo PM-246 Pro | Easy | USB | 4" (10cm) | High | 150 mm/sec | $ |
Epson TM-T20II | Easy | USB | *Standard Recipt Paper (80mm) | High | 200 mm/sec | $$ |
Our Pick for Best Overall
Specifications
Size: 5.5 x 7.8 x 7.3in
Connectivity: USB
Resolution: 300dpi
Print speed: 127mm/s
Max Label Width: 4.16in
Compatibility: Windows and Mac
Reasons to Buy
+ High-resolution printing
+ Great printing program
Reasons to Avoid
- Restricted to use of specific label rolls
The Dymo LabelWriter 4XL stands out as our top thermal label printer choice for e-commerce vendors, ranging from Etsy entrepreneurs to small shop owners and web-based businesses. The setup process is straightforward, and despite its compact design, the printer delivers sharp and high-quality labels with a resolution of 300 dpi.
With its stylish black cover and silver trim, this printer is not only functional but also adds a sleek touch to your workspace. Its compact size allows it to easily fit on a desk, saving valuable space. While the Dymo 4XL is versatile enough to print labels of various sizes, it excels at printing larger shipping labels of up to 4 inches wide.
An added advantage is its compatibility with major online marketplaces and shipping platforms, allowing users to print shipping labels directly from platforms like Amazon and eBay. The Dymo 4XL offers more than 60 label styles and formats, accompanied by a broad selection of fonts and styles.
The printer's speed is impressive as well, clocking in at about 29 labels per minute. This speed makes it a handy choice for those who often find themselves tackling large-scale printing tasks.
Best Wireless
Specifications
Size: 8 × 4 × 4in
Connectivity: WiFi and USB
Resolution: 203dpi
Print speed: 150mm/s
Max Label Width: 4.1in
Compatibility: Windows, Mac, iOS, Android, Chromebook and Linux
Reasons to Buy
+ Fast wireless printing
+ Easy to setup
+ Shipping discounts
Reasons to Avoid
- Expensive to buy
- US only
With its contemporary white exterior, the Rollo Wireless Printer X1040 is tailored to suit those who regularly print 4x6” shipping labels. Its standout features include both wireless Wi-Fi and USB connectivity, enabling effortless printing directly from your mobile device.
What sets the Rollo X1040 apart is its integration with the Rollo Ship Manager. This cloud-based application can be connected to numerous online platforms, allowing you to manage and monitor all your shipping requirements conveniently on your phone or tablet.
A significant advantage offered by the Rollo Ship Manager is the availability of shipping discounts, a boon for businesses. However, both the device and this feature are currently limited to users in the US.
Setting up the Rollo X1040 is a breeze, thanks to the instructional video provided within the app. Plus, the printer's plug-and-play design means there's no need to worry about installing drivers.
Most Cost-Effective
Specifications
Size: 7.7 x 3 x 3 in
Connectivity: USB
Resolution: 203dpi
Print speed: 150 mm/sec
Max Label Width: 4.3in
Compatibility: Windows, Mac, and Linux
Reasons to Buy
+ Easy setup
+ High-Speed Printing
+ Compact and lightweight
Reasons to Avoid
- Only 203dpi resolution
Although the MUNBYN Thermal Shipping Label Printer lacks wireless capability, its compact design, efficiency, and cost-effectiveness make it an ideal choice for small businesses.
With dimensions of 7.6 x 4.1 x 3.9 inches, it's smaller than many traditional desktop printers. Its compatibility with widespread software and platforms, such as Adobe, Microsoft, Etsy, eBay, and more, adds to its versatility. The P130 Label Printer is compatible with all thermal shipping labels, popular e-commerce sites, and any courier such as UPS, USPS, FedEx, DHL, and many more. It is compatible with all versions of Windows, Mac, and Linux systems via USB cable.
The MUNBYN label printer is no slouch when it comes to speed, producing up to 150 labels per minute while maintaining high print quality. The MUNBYN shipping label printer also has automatic size detection and label adjustment functions. It is compatible with labels in 1.57" to 4.3" width sizes, ensuring enough diversity to cover your needs for multiple E-commerce businesses.
Most User-Friendly
Specifications
Size: 6.7 x 8.7 x 5.9in
Connectivity: USB
Resolution: 300 dpi
Print speed: 69 labels per min
Max Label Width: 4in
Compatibility: Windows, Mac, and Linux
Reasons to Buy
+ Can print from your phone or tablet
Reasons to Avoid
- Can be difficult to set up
- Only uses Brothers paper
Are you seeking a user-friendly printer? Look no further than the Brother QL-1100. This thermal printer is compatible with both Windows and Mac systems and integrates seamlessly with Microsoft Word, Excel, and Outlook, making it a versatile tool for your workspace.
One of the standout features of the QL-1100 is its Plug & Play functionality. This feature eliminates the need to install software, making label creation and printing a hassle-free task. Further enhancing its user-friendly aspect is the device's automatic detection system that identifies the tape size in the machine and consequently adjusts the onscreen template.
With a high resolution of 300 dpi and a speed that allows it to churn out up to 69 labels per minute, the QL-1100 delivers impressive performance. When you consider these features alongside its price point, the QL-1100 emerges as a thermal printer that offers excellent value for money. This printer could be an invaluable addition to any business looking for an efficient, cost-effective, and user-friendly solution to their label printing needs.
Best for Larger Labels
Specifications
Size: 7 x 7 x 5in
Connectivity: USB
Resolution: 300dpi
Print speed: 4.25 in/sec
Max Label Width: 4in
Compatibility: Windows, Mac, and Android
Reasons to Buy
+ Fast printing speed
+ Larger 4-inch labels
+ WiFi and Bluetooth support
Reasons to Avoid
- Frustrating to set up
The Zebra 4 stands out as a contemporary thermal printer capable of supporting larger four-inch labels. Its impressive printing speed of 4.25 inches per second makes it a reliable ally when facing tight deadlines. If consistent, fast, and high-quality label making is your priority, the Zebra 4 ranks among the best thermal printers in the market.
With a compact and stylish design, it not only functions well but also adds an aesthetic appeal to your workspace. Replacing cartridges is a breeze, further enhancing its user-friendliness.
Once set up and paired with its app, the Zebra 4 is straightforward to operate. However, the setup process can be somewhat tricky. This printer requires the app to function, which means a steady WiFi connection and a secondary device such as a laptop, tablet, or phone are necessary for the initial setup. Despite this minor hurdle, the Zebra 4 is a worthy contender in the realm of modern thermal printers, especially for its speed and quality of output.
Best for Printing in Color
Specifications
Size: 4.5 x 4.6 x 3.8in
Connectivity: Wireless and USB
Resolution: 313dpi
Print speed: 8mm/s
Max Label Width: 1.96in
Compatibility: Windows, Mac, iOS and Android
Reasons to Buy
+Wireless printing
+High-quality color printing
+Supports most devices
Reasons to Avoid
-Expensive to run
We regard the Brother VC-500W as the premier thermal color printer available. This versatile machine stands out in label printing, offering a broad spectrum of sizes from 0.35 - 1.96 in (9-50mm) in width and up to 19.7 in (50cm) in length. Despite this versatility, the print quality remains excellent at 313DPI.
We discovered that printing directly from most devices and operating systems is a breeze, and the printer even supports direct printing from social media platforms. The complementary Color Label Editor app enhances the user experience by allowing you to customize your photos with a plethora of features such as text, borders, filters, and emojis.
While the printer has many positive aspects, it's worth noting that the printing rolls can be quite expensive, which may drive up operational costs over time. However, provided that your labeling tasks aren't excessively voluminous, the Brother VC-500W remains a top-tier option for color label printing.
Best Basic Thermal Printer
Specifications
Size: 8.3 x 9.5 x 6.5in
Connectivity: USB (wireless version available)
Resolution: 203dpi
Print speed: 127mm/s
Max Label Width: 4.25in
Compatibility: Windows and Mac
Reasons to Buy
+ Easy setup and use
+ Good print speed
+ Reasonably priced
Reasons to Avoid
- Some features are only for Windows
The Arkscan 2054A is an ideal choice for those seeking a straightforward, easy-to-use thermal printer. Its setup is simple and quick, usually only taking a few minutes, making it perfect for businesses requiring daily printing of 6 x 4-inch shipping labels.
The printer's speed is commendable, churning out prints at around 5 inches per second. Although slightly larger than some alternatives, it offers the convenience of a label roll stored internally as well as the ability to handle fan-fold stacks. Moreover, this printer can be configured to be compatible with Zebra LP2844, thus supporting certain software applications.
The Arkscan 2054A comes packaged with the BarTender UltraLite Label Making Software, which includes features for text and graphics. However, it should be noted that this software is only compatible with Windows, so Mac users may not have access to all the printer's features. If versatility is what you're looking for, you can opt to purchase a LAN version for an additional cost to allow wireless printing instead of being restricted to USB. In summary, the Arkscan 2054A is a well-rounded and flexible thermal printer suitable for businesses with varied needs.
Best for Small Labels
Specifications
Size: 2.6 x 5 x 5in
Connectivity: Bluetooth and Micro-USB
Resolution: 360 dpi
Print speed: 20mm (0.78 inches) per second
Max Label Width: 1in
Compatibility: Windows, Mac, iOS and Android
Reasons to Buy
+ Wireless and easy to use
+ Compact cube design
+ Rechargeable
Reasons to Avoid
- Only uses Brother's own TZe tapes
The Brother PT-P710BT stands out as a compact and smart thermal printer, primarily designed for crafting narrow, plastic labels. It requires the use of Brother's proprietary TZe tapes, but these perform admirably and come in a wide range of 60 colors and sizes, from 6 millimeters to one inch.
Its compact size lends itself to use with both desktop and mobile devices, but its dimensions and features make it exceptionally suitable for Android or Apple devices. You can operate it via Bluetooth, but it also features a USB 2.0 connection for a reliable backup option (though a USB-C connection would be more current).
One of the device's highlights is the app, which provides an assortment of icons, images, barcodes, logos, and more. A spellchecker is an added bonus. In summary, the Brother PT-P710BT is a versatile and user-friendly thermal printer for those seeking a compact solution for label printing.
Best Budget Option
Specifications
Size: 8.66 × 4.13 × 3.54in
Connectivity: USB
Resolution: 203dpi
Print speed: 150mm/s
Max Label Width: 4.1in
Compatibility: Windows and Mac
Reasons to Buy
+ Great for high-volume printing
+ Compact in size
+ Easy setup
Reasons to Avoid
- No wireless option
The Phomemo PM-246 Pro, while compact in its design, might require additional space for the label holder. The setup process is fairly simple with a provided USB that contains instructional videos, quick guides, and necessary drivers ensuring a smooth connection. However, the lack of Bluetooth connectivity means that direct printing from smartphones or tablets isn't an option.
The printer comes with Labelife editing software that allows for customized labels, but currently, this software is available only for Windows users. Nevertheless, its versatility in printing is noteworthy, with the capacity to print labels ranging from 1 x 1 inch up to 6 x 4 inches, thereby accommodating a vast range of commonly used label sizes. Additionally, it comes with a free label holder and a set of 4 x 6 inches fan-fold labels to jumpstart your printing journey.
The Phomemo PM-246 Pro excels in routine labeling and printing tasks, with its high-volume capacity allowing for up to 12 hours of continuous operation. While it might lack Bluetooth connectivity, if you are fine with connecting your printer to a computer, the Phomemo PM-246 Pro remains a solid choice.
Best for Receipts
Specifications
Size: 5.51 x 5.75 x 7.83in
Connectivity: USB + serial
Resolution: 203 dpi
Print speed: 200 mm per second
Max Label Width: 3 1⁄8 x 230in
Compatibility: Windows and Mac
Reasons to Buy
+ Well built and reliable
+ Designed for receipt printing
Reasons to Avoid
- Receipt printing only
When it comes to printing receipts, the Epson TM-T20II truly shines. For those primarily seeking a receipt-focused thermal printer, this model is often hailed as one of the best in the market.
Its popularity among small businesses lies in its robust build, dependable performance, and speedy printing capability of 200mm per second. It's an efficient solution for managing receipt printing tasks.
Although it's compatible with Windows and Mac systems, it doesn't come with a mobile app or Android support. Nevertheless, its ability to print on paper as wide as 3.125 inches and up to 230 inches long ensures it can handle a range of receipt sizes.
If your priority is receipt printing and you're not looking for additional features, the Epson TM-T20II is an excellent choice that combines simplicity, speed, and reliability.
Navigating the vast market of thermal printers can seem daunting, especially when selecting the ideal one for your small business. Throughout this article, we have delved into the workings, benefits, and key features of thermal printers, and analyzed various top-of-the-line models available in 2023.
While each printer offers its own unique set of features, two models, in particular, stood out for their balance of affordability, reliability, and practicality, especially for small businesses: the Dymo LabelWriter 4XL and the Rollo Wireless Printer X1040.
The Dymo LabelWriter 4XL impresses with its easy setup, high resolution, and its ability to print a variety of label sizes. Its compatibility with many online platforms, quick printing speed, and wide choice of label styles make it a perfect fit for e-commerce sellers and small businesses.
The Rollo Wireless Printer X1040, with its sleek design and wireless connectivity, provides a significant advantage in today's mobile-first world. Its compatibility with the Rollo Ship Manager, offering shipping discounts and easy tracking of shipping needs, enhances its appeal for businesses of all sizes.
Ultimately, the best thermal printer for your business depends on your specific needs and preferences. However, based on our personal experience, we can’t live without the Dymo LabelWriter 4XL and the Rollo Wireless Printer X1040. They stand as leading options for small businesses seeking efficient, versatile, and cost-effective thermal printing solutions in 2023.
But here's the thing: not everyone has the cash to shell out for a fancy graphic designer. That's where Canva swoops in to save the day.
The beauty of Canva is that it won't cost you an arm and a leg. Sure, there are some features that require a subscription, but most of the platform is free to use. That means even if you're running on a shoestring budget, you can still create some killer graphics and marketing materials that look like a million bucks.
Of course, Canva does have its limits. It's awesome for simple stuff, like making social media posts and flyers, but if you need to design a website or app, it might not be the right tool for the job. And while there are tons of templates to choose from, you'll probably need to put in some work to customize them to fit your needs.
All that said, Canva is a game-changer for small businesses trying to get their marketing game on point without breaking the bank. Whether you're just starting out or looking to rebrand, Canva can help you create designs that look professional and stand out from the competition. Give it a shot and see what you can create!
In this article, we will provide a tutorial on how to use Canva effectively for business purposes as well as some tips & tricks to get the most out of what Canva has to offer.
In this article, we'll cover:
Okay, so if you're looking to get started with Canva (and trust me, you totally should!), the first thing you gotta do is create an account on their website. It's a piece of cake and only takes a few minutes. Once you're all signed up, you'll be whisked away to the Canva dashboard, where all the magic happens.
Now, before you dive into creating your first masterpiece, take a few minutes to snoop around and see what Canva has to offer. They've got a ton of templates to choose from, including stuff for social media, posters, flyers, business cards, and more. And the best part? You can customize them to fit your exact needs.
Speaking of customization, Canva's drag-and-drop editor is where the real fun begins. It's super easy to use and lets you add all sorts of cool text, images, and graphics to your design. You can even tweak the layout and positioning until you get it looking just right.
But here's where things get really cool: Canva can help you create visual content faster than you can say "Jack Robinson." Their Magic Resize feature lets you transform your design into different sizes for all sorts of social media platforms and presentations. Plus, their Charts and Tables feature makes it a breeze to create professional-looking graphs and charts for your biz reports and presentations.
Now, if you're feeling a little intimidated by all this design stuff, don't worry. Canva's got your back with their Canva Design School. They offer all sorts of courses and tutorials on design principles, typography, color theory, layout, branding, and more. And if you're still feeling stuck, you can always check out their user-generated content and design community for some inspo and tips.
All in all, getting started with Canva is easy-peasy, and once you get the hang of it, you'll wonder how you ever lived without it. So, go ahead and give it a try – I promise you won't regret it!
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Alrighty, so let's talk about the different Canva subscription options. While some of Canva's features are totally free, there are some that require a paid subscription. Small businesses that want to use Canva for more advanced design projects or to collaborate with team members might need to upgrade to a paid subscription level.
Canva has three different subscription levels: Canva Pro, Canva for Enterprise, and Canva for Education. Each level has its own features and benefits, so it's important for small businesses to figure out which one fits their needs best.
Canva Pro is the most popular subscription level for small businesses. It costs $12.95 per user per month (or $9.95 per user per month if you pay annually) and comes with a bunch of great features, like unlimited access to Canva's premium templates, images, and design elements. You can also resize designs, create custom brand kits, collaborate with others, upload your own fonts and logos, and export designs with transparent backgrounds and animations.
GET CANVA PRO FREE FOR 30 DAYS
Canva for Enterprise is meant for larger organizations that need more advanced features and support. This subscription level starts at $30 per user per month and offers stuff like custom templates and workflows, brand guideline management, third-party app integration, and dedicated account management and support.
Canva for Education is designed for educators and students, and it's got a bunch of features and benefits that are perfect for the education community. It's free for educators and $1 per user per month for students, and it offers access to education-specific templates and design elements, project and assignment management tools, and collaboration with other educators and students.
When small businesses are trying to decide which Canva subscription level is right for them, they should think about things like their budget, the number of users they need to support, and the level of customization and support they require.
Canva Pro is usually the best choice for small businesses, but if you've got more complex needs, Canva for Enterprise might be the way to go. And if you're an educator or student, Canva for Education could be the perfect fit for you. No matter which level you choose, Canva has got something for everyone – so go ahead and take your pick!
Let me tell you, using a Canva template is like having your own personal design assistant. It's super easy and makes creating professional-looking designs a breeze. And with Canva's extensive library of templates, you're sure to find something that fits your needs and style. We have a wide selection of Canva templates that are sure to fit your needs or vibe - check them out here.
To get started, just take a look through the template library and choose the design that best suits your purpose.
Now, it's time to make the template your own. One of the first things you'll probably want to do is change the colors to match your brand. With Canva, it's easy – just click on the color picker tool and select the colors you want to use.
Next up, you can switch up the fonts to match your brand's typography. Canva has a ton of fonts to choose from, so you're sure to find one that works for you. And don't forget to play around with the font size and spacing to make your text look its best.
If you want to add your own images or graphics to the template, no sweat – Canva's drag-and-drop editor makes it a cinch. You can upload your own pics or use Canva's library of free and paid stock images to find the perfect visuals for your design.
Last but not least, make sure to add any branding elements, like your logo or tagline, to the design. This will help reinforce your brand identity and make your design more memorable.
And there you have it – your very own custom design, created in no time at all. Canva is a lifesaver for those of us who aren't design pros but still want our stuff to look great. So go ahead and give it a whirl – I guarantee you won't be disappointed!
Take a peek at the templates we offer here.
Canva offers so many crazy good tools, we could go on for days about them.
One of the coolest things about Canva is the design elements. These are graphics, icons, and shapes that you can use to create your own visually appealing designs. Just drag and drop them into your design and customize them to match your brand.
One of the newest tool is the PDF editor. You can drag and drop your PDF into Canva, then change text, colors, etc.
Magic Resize is another sweet feature. With just one click, you can resize your design to fit different social media platforms like Instagram, Facebook, Twitter, and more. No more fussing with different dimensions!
Background Remover is a tool that lets you easily remove the background from an image, so you can add it to your design seamlessly.
Bulk Content Creation is great for creating multiple designs quickly, like social media posts or flyers for a sale or event.
Content Scheduler is another helpful tool that lets you schedule your social media posts ahead of time, saving you time and making sure you post consistently.
A few more apps and tools that can change you design game are the Photo and Video editors, Text to Image AI tool, Flourish to create graphs and visuals, Smart Mockups, and QR Code generator.
If you're running a small business, you know how important it is to have stunning graphics that catch the eye of potential customers. Luckily, Canva has a ton of features that are perfect for small businesses. Let's check them out.
Now, if you want to create stunning graphics that really stand out, there are a few tips to keep in mind.
Social media is super important for any small business's marketing strategy, and Canva makes it easy to create stunning social media graphics that really engage your audience.
To get started, you can either customize a template or start from scratch using Canva's graphics, styles, and design elements. And don't forget to use your branding elements to make sure your graphics are consistent across all your social media profiles.
Here are a few tips to keep in mind when creating social media graphics with Canva:
Canva also has built-in analytics that can help you track the performance of your social media graphics. By understanding which graphics are resonating with your audience, you can make data-driven decisions about your social media strategy and optimize your campaigns for maximum impact.
Overall, using Canva to create social media graphics is an easy and effective way to engage with your audience and promote your small business. So go ahead and give it a try – you'll be amazed at the results!
Canva is not just an amazing tool for creating beautiful graphics for your small business. It's also a fantastic resource for developing your design skills!
Canva has a whole bunch of design tutorials and courses that can help you up your design game. Plus, there's a community where you can connect with other designers, get feedback on your work, and collaborate on projects. It's a great way to learn and improve your skills.
Another way to develop your design skills is to experiment with different styles and techniques. Canva has tons of design elements and templates that you can use to create all kinds of designs. By playing around with these elements and templates, you can develop your own unique design style and techniques.
And don't forget to keep up with the latest design trends and techniques! Canva is always updating their templates and design elements to keep up with the latest trends. By staying on top of these trends, you can make sure your designs are fresh, modern, and visually appealing.
So, if you want to create high-quality visual content that really engages your audience, give Canva a try and develop your design skills while you're at it!
Collaboration is key when it comes to creating great designs for your small business, and Canva has got you covered! Whether you're working with team members, freelancers, or external stakeholders, Canva offers a range of features that can help you collaborate more effectively on your design projects.
One of the best features of Canva is the ability to add team members to your account. This means that everyone on your team can access and work on the same design projects, no matter where they are in the world. This can be a huge time-saver, especially if you have team members in different time zones or locations.
Another great feature of Canva is the ability to leave comments and feedback on designs. This is perfect for collaboration, as it allows team members to provide input and suggestions to improve the design. It's also a great way to keep track of changes and ensure that everyone is on the same page.
But what if you need to work with freelancers or external stakeholders who don't have access to your Canva account? No problem! Canva allows you to share a link to your design project, which means that anyone with the link can access and work on the same design project as your team members. This is a great way to ensure that all designs are consistent and effective, no matter who is working on them.
So, whether you're working with a team, freelancers, or external stakeholders, Canva offers a range of features that can help you collaborate more effectively on your design projects. By adding team members, leaving comments and feedback, and sharing links to your design project, you can ensure that your designs are polished and effective, no matter who is working on them.
Developing a strong brand identity is crucial for small businesses to differentiate themselves from their competitors and connect with customers. To help achieve this, Canva offers a variety of features that can assist small businesses in creating and maintaining their brand identity.
One such feature is the ability to create custom brand kits, which allows Canva Pro users to establish their own fonts, colors, and logos. This helps ensure that all designs remain consistent with the brand identity, making it easier to create recognition and trust among customers.
In addition, Canva's templates and design elements can be personalized to fit the brand identity of the small business. Though these templates are designed to look appealing, it's important to customize them with fonts, colors, and imagery that reflect the brand identity of the business.
Canva also offers collaboration features that allow team members and freelancers to work together to produce designs that are consistent with the brand identity. Collaborating with others on design projects ensures that all designs are well-polished and effective, creating recognition and trust among customers.
Finally, Canva's built-in analytics can provide small businesses with insight into the performance of their designs, enabling them to make informed decisions about their branding strategy. By understanding which designs are resonating with their target audience, small businesses can fine-tune their branding strategy and ensure their brand identity is strong and effective.
Overall, by utilizing Canva's custom brand kits, templates and design elements, collaboration features, and built-in analytics, small businesses can create designs that reflect their brand identity and build recognition and trust among their customers. By prioritizing their branding strategy and utilizing Canva's effective design tools, small businesses can stand out from the competition and drive growth.
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In today's fast-paced business world, small businesses need to create and share designs quickly and easily. Luckily, Canva's mobile app is here to help! It offers many of the same awesome features as the desktop version, like a bunch of templates, design elements, and collaboration tools. This means you can create professional-looking designs right from your mobile device, without the need for expensive design software or a pro designer.
But that's not all - the Canva mobile app also has features specifically designed for mobile users. It has touch-friendly editing tools that make it easy to manipulate text and images on your mobile screen. Plus, it has a camera feature that lets you take photos and then edit them directly in the app. How cool is that? With Canva's mobile app, you can create awesome designs on the go and save time while boosting productivity!
Although Canva is an awesome tool for small businesses, there are a few potential downsides to consider. One of the biggest challenges is that lots of people use Canva, which means you may see similar designs floating around. Plus, while Canva is cheap, some of its advanced features do require a paid subscription, which might not be the best fit for all small businesses.
To truly stand out from the competition and connect with customers, small businesses need to use a variety of tactics to promote their brand and reach their target audience.
For example, search engine optimization (SEO) can help small businesses improve their visibility on search engines like Google, which can help drive more traffic to their website. Social media marketing can help small businesses engage with customers on platforms like Facebook, Twitter, and Instagram, and build a community around their brand. Email marketing can help small businesses reach their target audience directly, and promote their products or services through targeted campaigns.
Canva can be an important part of this strategy, but it's important to remember that it's just one tool in your marketing toolbox. By using a variety of tactics and tools, small businesses can stay competitive, reach their target audience, and grow their business.
So, you're trying to decide which design tool is the right fit for your small business? Well, we've got you covered! We've put together a handy comparison table that outlines the key features and differences between Canva, Adobe Spark, Snappa, and Crello.
Each platform has its own strengths and weaknesses, so it's important to consider your business needs, budget, and design requirements before making a decision. By taking a closer look at the features and capabilities of each tool, you can make an informed decision on which one is the best fit for you and your business.
So, take a look at the comparison table below and see which design tool checks all the boxes for your small business!
Features |
Canva |
Adobe Spark |
Snappa |
Crello |
Pricing |
Free and paid plans available |
Free with limited features; paid plans |
Free with limited features; paid plans |
Free with limited features; paid plans |
Ease of Use |
Intuitive drag-and-drop interface |
User-friendly interface |
Simple drag-and-drop interface |
Easy-to-use interface |
Templates |
Over 500,000 customizable templates |
Over 30,000 templates |
Over 6,000 templates |
Over 30,000 templates |
Design Assets |
Over 60 million images, icons, and illustrations |
Over 2 million images, icons, and graphics |
Over 5 million images and graphics |
Over 10 million images, icons, and illustrations |
File Formats |
JPG, PNG, PDF, GIF, MP4, and others |
JPG, PNG, PDF, MP4, and others |
JPG, PNG, and others |
JPG, PNG, GIF, MP4, and others |
Collaboration Features |
Team collaboration and role management |
Limited collaboration options |
No built-in collaboration features |
Collaboration features available only on paid plans |
Mobile App |
iOS and Android apps available |
iOS and Android apps available |
No mobile app |
iOS and Android apps available |
Social Media Integration |
Direct sharing to various platforms |
Direct sharing to various platforms |
Direct sharing to various platforms |
Direct sharing to various platforms |
Brand Kit |
Available on paid plans |
Available on paid plans |
Available on paid plans |
Available on paid plans |
Video Editing Capabilities |
Video editing and animation features |
Video editing and animation features |
Limited video editing features |
Video editing and animation features |
Custom Fonts |
Custom font uploads on paid plans |
Custom font uploads on paid plans |
Custom font uploads on paid plans |
Custom font uploads on paid plans |
Customer Support |
Email, help center, and community support |
Email, help center, and community support |
Email support and knowledge base |
Email, help center, and community support |
GET CANVA PRO FREE FOR 30 DAYS
In short, Canva is an awesome tool that can help small businesses create amazing visual content in no time. Canva is super easy to use, it's affordable, and it has loads of preformatted templates to choose from. You can customize these templates to create anything from social media graphics to business cards and flyers. Plus, Canva has a bunch of design elements like graphics, icons, and shapes that you can use to create beautiful designs that reflect your brand.
One of the best things about Canva is that you don't need to be a design expert or have expensive software to create professional-looking graphics. Canva is accessible to everyone, and with its simple interface and wide range of features, you can easily create a strong online presence for your small business.
So, what are you waiting for? Give Canva a try and see how it can help you create stunning graphics that will make your small business stand out online. With some practice and creativity, you'll be creating graphics that will help build your brand and engage your audience in no time.
Boredom is a common feeling experienced by many Etsy sellers, especially those who have been running their shops for a while. This boredom can lead to a desire to try something new and expand into other business ventures.
While it's important to have a growth mindset and consider new opportunities, it's also important to avoid falling into the trap of "shiny object syndrome."
"Shiny object syndrome" is a term used to describe the tendency to be distracted by the next new thing, without fully committing to or seeing through the current project. For Etsy sellers, this can manifest as constantly starting new businesses or opening new shops without fully optimizing or growing their existing ones.
To avoid failure when expanding into other business ventures, it's crucial to have automations set up that can help your business grow by itself, leaving you free to expand your business in other areas. This means having systems in place for fulfillment, customer service, inventory management, and product creation that can run without your constant involvement.
Additionally, it's important to have standard operating procedures (SOPs) for research and development so that new products can be developed and launched without you having to be involved in every step.
As an Etsy seller, it's important to always strive for growth and improvement. If you become too comfortable and stop pushing yourself to improve, your business may become stagnant and ultimately suffer.
While it's certainly important to celebrate your successes and take time to appreciate the fruits of your labor, becoming complacent can be a slippery slope.
By failing to maintain a growth mindset, you risk missing out on valuable opportunities for expansion and innovation. Your competitors will continue to evolve and adapt to changing market conditions, while you remain stuck in a rut. This can lead to declining sales, frustrated customers, and ultimately, the failure of your Etsy business.
To avoid this fate, it's essential to continually challenge yourself and seek out new ways to improve your business.
This might involve learning new skills, experimenting with different marketing strategies, or expanding your product offerings.
By staying curious, open-minded, and willing to take risks, you can create a thriving Etsy shop that stands out from the competition and attracts a loyal customer base.
It's important to remember that your listings are not static objects. Instead, they have a natural life cycle that is influenced by a variety of factors. Over time, your listings and products may become outdated or less relevant to your target audience.
Trends and styles can change quickly, and competition in the marketplace can make it more difficult for your listings to be seen by potential customers.
To stay relevant and competitive, it's essential to regularly update and revamp your current offerings. This might involve refreshing your product photography, tweaking your product descriptions, or adjusting your pricing strategy.
You should also be on the lookout for new trends and styles in your niche, and be willing to experiment.
Of course, updating your listings can be time-consuming and challenging. However, the effort is worth it in the long run. By keeping your listings fresh and relevant, you can improve your visibility in the marketplace, attract new customers, and retain your existing ones.
Neglecting research and development can have severe consequences for your Etsy business. To ensure a successful launch of any new product, each step of the R&D process should have a carefully planned-out procedure. Blindly launching products without proper market research can lead to poor sales and negative customer feedback. Therefore, it's essential to go into the marketplace and gather data before making any decisions.
Once you have gathered this information, you need to analyze it carefully and use it to inform your product development strategy. This might involve creating new product ideas or making changes to existing products to better meet customer needs.
By combining your experience with factual data, you can make informed choices that will help your Etsy shop grow and prosper.
To increase your Etsy sales, it's important to do thorough keyword research and utilize tools to analyze competition and dive deeper into relevant keywords. This process can help you validate the keywords you want to use or avoid in your product titles, descriptions, and tags.
While competition is inevitable, don't let it discourage you. Instead, aim for high search volume keywords to maximize visibility.
Incorporating these strategic keywords into your listings can help improve your chances of being discovered by potential customers and ultimately lead to more Etsy sales.
Advertising on Etsy can be a powerful tool to increase your sales and promote your shop, but it's important to use it wisely.
Before you start advertising, make sure your Etsy shop is fully optimized and you have a clear understanding of your target audience. This means creating high-quality listings that are optimized with the right keywords, high-quality product photography, and accurate product descriptions.
Once you have optimized your listings, you can start experimenting with different types of ads on Etsy.
There are a few different ad formats available on Etsy, including promoted listings, search ads, and offsite ads. Promoted listings appear at the top of search results and category pages, while search ads appear in search results and offsite ads are shown on third-party websites and social media platforms.
When you first start advertising, it's important to start with a small budget and track your results carefully. You can use Etsy's built-in analytics tools to track your ad performance, including views, clicks, and conversions.
As you start to see positive results, you can gradually increase your ad spend to reach a wider audience and drive more sales.
It's important to remember that advertising alone won't guarantee success on Etsy. You need to have a strong product offering, excellent customer service, and a solid marketing strategy to truly succeed.
Staying up-to-date with the latest trends can certainly help you stay relevant and competitive on Etsy. However, it's important to remember that trends can be short-lived and unpredictable.
That's why it's equally important to have evergreen products that can withstand the test of time.
Creating evergreen products means that your products are designed to remain relevant and popular, regardless of current trends or fads. These types of products have a longer shelf life, are less likely to become outdated, and can attract customers year-round.
To create evergreen products, it's essential to keep a close eye on the market and identify classic designs and styles that have remained popular over time.
Look for materials and colors that are always in demand, and incorporate them into your products. For example, simple, classic designs in neutral colors tend to remain popular year after year.
In addition to keeping an eye on trends, you can also use social media platforms like Pinterest to identify trends that fit your brand. Pinterest is an excellent tool for finding new ideas and inspiration, and it can help you identify trends in photography, fonts, and other design elements that you can incorporate into your products.
By creating a mix of trend-driven and evergreen products, you can ensure that your Etsy shop remains relevant and profitable, no matter what the market does.
So, there you have it! If you want to boost your Etsy sales (and not kill your Etsy business), there are a lot of things you can do. First, make sure your shop is in top shape with great product photography, compelling descriptions, and optimized listings.
Use keyword research and advertising to get more eyes on your products. And always be on the lookout for new trends while keeping evergreen products in your back pocket. Remember, it's all about finding a balance between staying true to your brand and staying on top of what's hot in the market.
Good luck, and happy selling!
Looking for more content on helping you grow and manager your biz? Check out TrendyFoxBiz for all the things.
]]>But in the midst of all this noise, there's one simple gesture that can set your small business apart from the competition: including thank you cards with your products.
A thank you card is a powerful tool for expressing gratitude and building relationships with customers, clients, and partners. Not only does it show that you appreciate their business, but it also creates a personal connection that can lead to repeat business and referrals.
So why exactly are thank you cards essential for small business success?
Here are a few reasons:
When a business takes the time to send a personalized thank you card, it sends a powerful message to the customer that they are not just another transaction, but a valued and important part of the business's success. By acknowledging their purchase and expressing appreciation for their support, customers feel seen and heard, and are more likely to develop a positive emotional connection with the business.
Furthermore, personalization is essential in building relationships and brand loyalty. When a business takes the time to learn about its customers and tailor its communications to their specific needs and preferences, it shows that it is invested in their success and is committed to providing a positive experience. This attention to detail can set a business apart from its competitors and demonstrate its commitment to excellence.
In today's competitive market, it can be challenging for small businesses to stand out from the crowd. With so many options available to customers, businesses need to find ways to differentiate themselves and create a memorable impression.
Including thank you cards is a unique and personal touch. It shows that the business values its customers and is willing to go the extra mile to express its appreciation.
Furthermore, in a world where most interactions are digital and impersonal, receiving a physical thank you card can be a refreshing and unexpected surprise. It can make customers feel appreciated and valued, which can lead to greater loyalty and trust.
In addition, thank you cards provide an opportunity to reinforce the business's brand and messaging. By incorporating its branding and personality into the card design and message, a business can create a cohesive and memorable experience for its customers. This can help the business to stand out in a crowded market and establish a strong identity in the minds of its customers.
When customers feel appreciated and valued, they are more likely to remain loyal to a business and return for future purchases. By including a thank you card with their purchase, you're creating a personal connection with your customers and reminding them of the positive experience they had with your business. This can also encourage them to leave positive reviews or refer your business to others, which can lead to new customers and increased revenue.
In addition to expressing gratitude, a thank you card can also be a smart business move. By including a coupon or discount code with the card, you're providing an incentive for the customer to return and make another purchase. This can be a great way to encourage repeat sales and build customer loyalty.
For example, if you have an Etsy or online shop, you can include a thank you card with a coupon for a free item or discount with the customer's next purchase. This not only shows your appreciation but also encourages the customer to come back and try more of your amazing items. By doing so, you're not only building a loyal customer base, but also generating additional revenue for your business.
Overall, including a personalized thank you card with a coupon or discount code can be a simple yet effective way to retain customers and increase sales. It's a win-win situation where the customer feels appreciated and valued, and the business benefits from repeat sales and customer loyalty.
Word of mouth is a powerful marketing tool, and sending thank you cards can help generate positive buzz about your business. When customers feel appreciated, they're more likely to recommend your business to others, which can lead to new customers and increased revenue.
So, what are some best practices for your business thank you cards? Here are a few tips:
Personalization is key when it comes to thank you cards, as it shows that you value the individual recipient and their business. By including their name and a personalized message, you're demonstrating that you took the time and effort to craft a special note just for them.
One effective way to personalize your thank you cards is by using templates that offer a range of options for customization. Depending on your business and brand, you may want to select a template that allows for a little or a lot of flexibility for personalization. For example, some templates may allow you to choose from different fonts, colors, or graphics, while others may provide space for a longer message or even a photo.
When selecting a template, consider your audience and what kind of message you want to convey. For instance, if your business is more formal or professional, you may want to choose a template that is simple and clean, with a classic font and color scheme. On the other hand, if your brand is more creative or playful, you might opt for a template with bold colors and graphics.
Whatever template you choose, make sure to add a personal touch that will resonate with the recipient. This could be a reference to a recent conversation you had with them, a specific detail about their order, or simply a heartfelt message of thanks. By personalizing your thank you cards in this way, you'll create a memorable experience that will set your business apart and encourage repeat business.
When it comes to creating thank you cards for your business, it's important to remember that creativity is key. The more unique and memorable your thank you cards are, the more likely your customers are to remember your business and return for repeat business.
One way to make your thank you cards stand out is by using unique designs and colors that catch the eye. This can be achieved through custom illustrations, graphics, or even incorporating your brand colors in a creative way. By making your thank you cards visually appealing, you increase the chances of them being noticed and remembered by your customers.
Another way to make your thank you cards stand out is by including a small gift or discount code with your packaging. This extra touch can make your customers feel appreciated and encourage them to return to your business for future purchases. For example, you could include a sticker, affirmation card, small branded keychain, pen, or sticker in the package along with the thank you card.
Finally, it's important to match your thank you cards to your overall branding whenever possible. This includes using your brand fonts, colors, and logo on the card to ensure that it looks professional and cohesive with the rest of your business materials. By presenting a consistent brand image, you build trust with your customers and reinforce the overall image of your business.
In short, sending a personalized thank you card may seem like a small gesture, but it can have a big impact on customer loyalty and trust.
Including thank you cards is a really powerful way to build relationships and promote business success. By taking the time to express gratitude and show appreciation, you can set your small business apart from the competition and create loyal, long-term customers.
So go ahead, send those thank you cards – your customers will thank you for it!
]]>However, when it comes to printing candle labels, it's important to choose the right printer for the job. Using a printer that is not designed for label printing can result in low-quality labels that do not look professional and may even harm your brand's reputation.
We have developed an evaluation based on six essential criteria to consider when choosing a printer for candle label printing:
The four printers we evaluated are:
Brother Business Color Laser Printer HL-L8360CDW
Canon PIXMA G6020 All-in-One Supertank
Epson Workforce Pro WF-3823 All-in-One Wireless Color Inkjet
If you're looking for a high-quality printing solution for printing candle labels, the Brother Business Color Laser Printer HL-L8360CDW is an ideal choice. This printer is designed to produce professional-quality labels with ease.
One of the key features of the HL-L8360CDW is its high print resolution of up to 2400 x 600 dpi. This ensures that your labels are printed with sharp and clear text, images, and graphics, which is crucial for creating a professional-looking end product. Additionally, the printer uses LED technology to produce accurate colors that are resistant to fading.
Another advantage of the HL-L8360CDW is its fast print speed of up to 33 pages per minute. This enables you to print a large number of labels in a short amount of time, which is particularly useful when fulfilling large orders. Moreover, the printer's large paper tray capacity of up to 250 sheets means that you won't have to refill it as frequently, saving you time and hassle.
The HL-L8360CDW also features automatic two-sided printing, making it easy to print double-sided thank you / candle care cards without having to flip the paper over manually. This feature is not only time-saving and cost-effective but also eco-friendly.
The Brother Business Color Laser Printer HL-L8360CDW is an excellent choice for printing candle labels and other business materials. Its high print resolution, fast print speed, large paper tray capacity, and automatic two-sided printing make it a versatile and efficient printing solution that can help streamline your workflow and enhance the quality of your labels.
The HP Color LaserJet Pro M454dn is a reliable and high-quality printing solution that is perfect for candle label printing. Its high print resolution of up to 4800 x 600 dpi produces labels with vivid colors and sharp text, creating a professional-looking end product that will help your brand stand out. Additionally, the printer has a fast print speed of up to 28 pages per minute, which is great for printing a large volume of labels quickly and efficiently.
One of the most notable features of the M454dn is its built-in security measures. This printer comes equipped with secure boot, firmware integrity validation, and runtime code integrity to protect the printer and the data stored on it from potential threats. This ensures that your printing processes remain secure and your data is kept safe.
The M454dn also has a 250-sheet paper tray capacity, which is perfect for high-volume printing tasks. This means that you won't have to refill the tray as frequently, saving you time and reducing interruptions to your workflow. The printer also includes automatic two-sided printing, which is not only time-saving but also environmentally friendly, as it helps reduce paper usage.
Overall, the HP Color LaserJet Pro M454dn is a top-performing printer that is well-suited for candle label printing. Its high print resolution, fast print speed, and security features make it a reliable and efficient printing solution for any business. Whether you are a small business owner or a larger corporation, the M454dn is a great choice for producing high-quality, professional-looking labels.
The Canon PIXMA G6020 All-in-One Supertank printer is an excellent all-in-one solution for candle label printing. Its high print resolution of up to 4800 x 1200 dpi ensures that your labels are printed with sharp and clear text, images, and graphics, giving them a professional look. Additionally, the printer has a fast print speed of up to 13 pages per minute for black and white and up to 6 pages per minute for color, allowing you to quickly and efficiently produce labels.
One of the standout features of the G6020 is its supertank system, which uses refillable ink tanks instead of cartridges. This helps you save money on ink in the long run, and you won’t have to replace cartridges as often. The printer comes with a set of ink bottles that can produce up to 6,000 black and white pages or 7,700 color pages, so you won’t have to worry about running out of ink anytime soon.
In addition to its cost-saving features, the G6020 also includes automatic two-sided printing, which helps reduce your paper usage and saves you time. The printer also has a 100-sheet paper tray capacity, which is perfect for small to medium-sized printing jobs.
Overall, the Canon PIXMA G6020 All-in-One Supertank printer is a versatile and cost-effective option for candle label printing. Its high print resolution, fast print speed, supertank system, automatic two-sided printing, and 100-sheet paper tray capacity make it a reliable and efficient choice for any business. Whether you are a small business owner or a larger corporation, the G6020 is a great choice for producing high-quality, professional-looking labels.
Looking for an efficient and versatile printer for your candle label printing needs? Look no further than the Epson Workforce Pro WF-3823 All-in-One Wireless Color Inkjet printer. With a high print resolution of up to 4800 x 1200 dpi, this printer ensures that your labels are produced with vibrant and sharp colors, giving them a professional look. The printer is also equipped with a fast print speed of up to 21 pages per minute for black and white and up to 11 pages per minute for color, allowing you to produce labels quickly and efficiently.
One of the best features of the WF-3823 is its wireless connectivity options, which include Wi-Fi and the Epson Smart Panel app. With these features, you can easily print labels from your smartphone or tablet from anywhere in your home or office. Additionally, the printer includes automatic two-sided printing, which helps you save on paper and reduces your environmental impact. Plus, its 250-sheet paper tray capacity ensures that you can print large volumes of labels without needing to refill the tray as often.
Another benefit of the WF-3823 is its low ink replacement costs, thanks to the use of high-capacity ink cartridges that can print up to 1,100 pages for black and up to 900 pages for color. This means that you won't have to replace the cartridges as frequently, reducing your overall printing costs.
In conclusion, the Epson Workforce Pro WF-3823 All-in-One Wireless Color Inkjet printer is a reliable and efficient option for your candle label printing needs. Its high print resolution, fast print speed, wireless connectivity options, automatic two-sided printing, and 250-sheet paper tray capacity make it a versatile and practical choice for any business.
When it comes to printing candle labels, print resolution is a crucial factor to consider. With a high print resolution, you can rest assured that your labels will be produced with sharp and clear text, images, and graphics, creating a polished and professional-looking end product.
We made sure to evaluate printers that offer a high print resolution. Among the printers we reviewed, the Brother Business Color Laser Printer HL-L8360CDW stood out with a resolution of up to 2400 x 600 dpi, providing you with incredibly sharp and vibrant labels. With this high resolution, you can expect crisp colors and graphics that will make your labels stand out.
When selecting a printer for candle label printing, print speed is a crucial factor to consider. A fast print speed allows you to produce a high volume of labels quickly, efficiently, and cost-effectively, making it an essential feature for any candle-making business.
Luckily, all the printers we evaluated offer impressive print speeds to help streamline your printing processes. The Brother Business Color Laser Printer HL-L8360CDW boasts the fastest print speed, with up to 33 pages per minute. This blazing fast print speed is perfect for those who need to print large volumes of labels in a short amount of time.
The HP Color LaserJet Pro M454dn also offers impressive print speed, with up to 28 pages per minute. This speed is great for those who need to produce a high volume of labels efficiently without compromising print quality.
The Canon PIXMA G6020 All-in-One Supertank printer is a versatile option that still offers fast print speeds of up to 13 pages per minute. This printer's supertank system means you won't have to replace ink cartridges as frequently, making it a cost-effective solution for businesses that frequently print large quantities of labels.
Finally, the Epson Workforce Pro WF-3823 All-in-One Wireless Color Inkjet printer is a reliable option that offers a print speed of up to 21 pages per minute for black and white and up to 11 pages per minute for color. This printer also offers wireless connectivity options, automatic two-sided printing, and a 250-sheet paper tray capacity, making it a great option for businesses that prioritize versatility and efficiency.
No matter which printer you choose, a fast print speed is crucial for efficient and cost-effective candle label printing.
Paper tray capacity is another essential factor to consider when selecting a printer for candle label printing. The size of the paper tray can have a significant impact on your workflow, reducing interruptions and saving time.
All of the printers we evaluated have a generous paper tray capacity, making them ideal for high-volume printing tasks. The Brother Business Color Laser Printer HL-L8360CDW and the HP Color LaserJet Pro M454dn have a paper tray capacity of up to 250 sheets, while the Canon PIXMA G6020 All-in-One Supertank has a 100-sheet paper tray capacity. The Epson Workforce Pro WF-3823 All-in-One Wireless Color Inkjet printer, on the other hand, also offers a paper tray capacity of up to 250 sheets, providing ample room for large printing jobs.
With a larger paper tray capacity, you won't have to refill the tray as often, saving you time and hassle. This means you can focus on your candle-making business without worrying about constantly stopping to refill the printer's paper tray. Additionally, a larger paper tray capacity allows you to print a high volume of labels without the need for frequent paper changes, which can help increase your productivity and efficiency.
In conclusion, when selecting a printer for candle label printing, be sure to consider the paper tray capacity to ensure that it meets the demands of your business. With ample paper storage, you can streamline your printing processes and focus on growing your business.
One of the most important factors to consider when selecting a printer for candle label printing is connectivity. The modern printer should offer multiple connectivity options, including wireless and mobile printing capabilities.
All the printers we evaluated in this article have wireless connectivity options such as Wi-Fi and Bluetooth, allowing you to print labels from multiple devices easily. For instance, the Epson Workforce Pro WF-3823 All-in-One Wireless Color Inkjet printer stands out in this regard, offering wireless connectivity options, including the Epson Smart Panel app and Wi-Fi, making it easy to print labels from anywhere in your office or home.
In addition to the above criteria, unique features can make a big difference in how efficient, cost-effective, and secure your printing processes are. In addition to the standard criteria we've discussed, let's take a closer look at some of the standout unique features offered by the printers we evaluated.
The Brother Business Color Laser Printer HL-L8360CDW and HP Color LaserJet Pro M454dn both offer automatic two-sided printing. This feature allows you to print on both sides of the paper without having to manually flip it over, saving you time and paper. This is an eco-friendly option that reduces your environmental impact while also reducing your printing costs.
The Canon PIXMA G6020 All-in-One Supertank printer features a unique supertank system that uses refillable ink tanks instead of cartridges. This can save you money on ink in the long run, and you won't have to replace cartridges as often. The printer comes with a set of ink bottles that can produce up to 6,000 black and white pages or 7,700 color pages, so you won’t have to worry about running out of ink any time soon.
The Epson Workforce Pro WF-3823 All-in-One Wireless Color Inkjet printer offers low ink replacement costs, thanks to the use of high-capacity ink cartridges. These cartridges can print up to 1,100 pages for black and up to 900 pages for color, which means you won’t have to replace them as frequently, reducing your overall printing costs.
In addition to these unique features, each of the printers we evaluated also has other features that may be important to you, depending on your specific needs. For example, some printers have built-in security features, such as secure boot and firmware integrity validation, to help protect your printer and the data stored on it from potential threats.
Ultimately, when selecting a printer for candle label printing, you need to consider a range of factors to ensure that you choose a printer that meets your needs. From print resolution and speed to paper tray capacity and connectivity options, there are many factors to consider. By taking the time to evaluate your options and choose a printer with the unique features that are most important to you, you can ensure that your candle labels look professional, are cost-effective, and are produced efficiently and securely.
Our team of experts evaluated each of the four printers on their overall performance, durability, and user-friendliness, in addition to the criteria mentioned earlier. Extensive testing was conducted on each printer to assess their print quality, speed, connectivity options, and ease of use.
After a thorough evaluation, the Brother Business Color Laser Printer HL-L8360CDW and the HP Color LaserJet Pro M454dn were found to perform exceptionally well, delivering high-quality output and reliable performance. Both printers also scored well in terms of user-friendliness and durability.
The Canon PIXMA G6020 All-in-One Supertank and the Epson Workforce Pro WF-3823 All-in-One Wireless Color Inkjet printers also fared well, boasting unique features that make them stand out. The G6020's supertank system and the WF-3823's wireless connectivity options make them great choices for those looking for cost-effective or convenient printing solutions.
In conclusion, we recommend the Brother Business Color Laser Printer HL-L8360CDW as the best printer for candle label printing due to its versatility, efficiency, and high-quality output. Its high print resolution and fast print speed make it a great choice for producing sharp and clear labels in a timely manner. Additionally, its large paper tray capacity and automatic two-sided printing make it eco-friendly and convenient, saving you time and hassle.
However, the HP Color LaserJet Pro M454dn is also an excellent choice, offering high-quality output with the added benefit of built-in security features to keep your printing processes secure. Its fast print speed and automatic two-sided printing make it an efficient and reliable option for candle label printing.
]]>Think about it: a kickbutt business card with a slick design can leave a lasting impression on people and set you apart in a crowded market. Plus, having a physical reminder of an amazing encounter can make it more likely that you'll follow up and keep the conversation going.
So, whether you're trying to make a name for yourself or grow your business, a business card is a total must-have in your marketing toolkit.
Let's take a trip down memory lane and learn a bit about the history of business cards. It all started way back in 15th century China when people used visiting cards to let folks know they had arrived at their home or business spot.
Fast forward to 17th century Europe, where exchanging calling cards became all the rage. It was a way to show off your social status and prove you had some manners.
Then, by the 19th century, business cards were a total must-have for professionals and entrepreneurs. They made exchanging contact info super easy and quick. And even today, business cards are still a big deal when it comes to networking and building your personal brand.
There are so many perks to having a business card. First of all, it's way easier to swap contact info with someone and keep in touch. Plus, business cards can be a total game-changer for marketing yourself.
You can show off your personal brand and what makes you stand out from the crowd.
And let's not forget about the vibe that a business card gives off - it screams professional and polished. That's the kind of thing that helps people trust and respect you right off the bat.
Having a business card to share can demonstrate that you take your work seriously and are prepared to make meaningful connections.
Overall, a business card is a small investment that can yield significant returns in terms of networking and branding opportunities.
Digital business cards are the new kid on the block, designed to be shared digitally instead of on paper. But, let's not get it twisted - they haven't totally replaced the OG physical business cards just yet.
While digital business cards offer some advantages, such as easy sharing and customization, they have not replaced physical business cards entirely.
Why? Well, some people just love the feeling of holding a physical card in their hand and exchanging it with someone. You can still use digital tools to jazz up your printed card!
For example, you can add a QR code to make it super easy to save your details. It's like magic - just scan the code and boom, your contact info is stored safely and securely for future use.
We all know that digital business cards have their perks. But don't sleep on the power of a physical business card! It's still a crucial part of business card culture, and it can do wonders for building relationships, networking like a boss, and leaving a lasting impact.
So, don't' be afraid to mix and match - even if you're all about that digital life, consider investing in some physical business cards too. You never know when you might meet your next big client or collaborator, and having a professional looking card to hand over could make all the difference.
Business cards are crucial when it comes to making a great first impression. A professionally designed card shows that you know what's up and that you're the real deal. And that's how you stand out in a crowded market, my friend.
So, if you're trying to level up and crush it in your business, don't skimp on the design and quality of your business cards. They might seem small, but they can have a big impact on how you're perceived by potential clients or customers.
Business cards aren't just for sharing your details. They can also be an awesome way to start a conversation and get people hyped about what you do. How, you ask? Easy! Just add some creative or interesting design elements or fun tidbits to your card.
Think about it: if you're rocking a business card that stands out from the crowd, people are gonna be curious. They'll wanna know more about you, your biz, and what you're all about. And that's when the real fun begins. So, don't be afraid to get creative with your cards and use them as a tool to spark interest in your business.
To make your business card stand out, consider using unique materials or design elements that reflect your personal brand.
Custom design: Create a custom business card design that showcases your unique style and brand.
Add a pop of color: Use bold colors or patterns to make your card stand out.
Use unconventional materials: Consider using wooden or metal business cards for a unique and memorable touch.
Add a personal touch: Include a personalized message or note on the back of your business card to make a lasting impression.
In a competitive market, a creative and thoughtfully designed business card can make all the difference.
Even with all the new digital tech out there, physical cards still pack a punch when it comes to networking and making new connections.
With a professional looking business card, you're sending a message that you're serious about your business and you're here to make moves. It's a chance to show off your style and let your personality shine through.
Plus, a memorable card can help you stand out from the competition and stick in someone's mind long after your initial meeting.
So, don't sleep on the power of a good business card. Whether you're just starting out or you're a seasoned pro, having a solid card can help you make meaningful connections and level up your business marketing game.
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One of the biggest benefits of using Canva is the built in QR Code generator. You just need the URL that you want to direct your customers to.
You can also generate a QR code that links directly to your online bank account (like Venmo, Cashapp, etc.).
Here is how you can find or generate a payment QR code from the most popular payment apps. This is merely a guide and is not all-inclusive.
I strongly recommend researching your payment service to understand the particulars of payments with a QR code. I am not affiliated in any way with the apps mentioned and I am not an expert.
Please remember to always use the downloaded file directly from the QR code generator.
• Never take screenshots, crop or alter your QR code in any way! This will affect the image quality which could prevent your QR code from being scannable.
• Always be sure to scan your code yourself to make sure it works before submitting for print.
There are two ways to generate a QR code using Cashapp.
1. Create a PNG of the code directly from the Cashapp appPersonal Venmo Account
When you open the Vemno scanner and tap "Venmo Me", you will see your personal QR code next to your profile picture. Select the QR code and you will have options to share your personal QR code via text, email, printing and more.
Venmo Business Account
First, tap the “Share” button on the home screen of your business profile (it may also be shown as the “Scan” button). When you open the scanner and tap “Venmo Me,” you’ll see your business profile’s QR code along with your profile picture. Tap the share button on the right-hand side and save it or email it to yourself so you can access the file and upload it into your template.
Find more info here about Venmo QR codes.
Sign in to your Zelle account on the mobile app. Then, select the "My Code" tab where you will see your QR code. Select the icon to share your QR code. Again, you can save the code to your device, or email it to yourself to add it into the template.
Find more info here on Zelle QR codes.
Generate a code online or using the Paypal app - you can get more info here.
Open the Paypal app and select the Menu button in the top left. Under Send & Pay, select the In-person & QR code. Select Seller QR code and then download the QR code to your device so you can add it to the template.
Once you have your QR code generated, you can drag & drop the PNG or JPEG onto the Canva design you are working with, then move or resize as needed.
Interested in learning how a QR Code can boost your sales?
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Before the pandemic, QR code usage was on the decline. However, the need for touch-free communication during the pandemic has caused a boom in QR code usage, and the trend is not slowing down any time soon. QR codes are an easy and effective way to communicate with customers, offer incentives and coupons, and even allow for touch-free payments.
Here are some ideas for how to best use a QR code for your business.
Most business cards are thrown away within a week. To overcome this, hand out your business card with a QR code instead. A business card with a QR Code is the most convenient way to share your contact information. By scanning the code with their phone, your customers can save your info easily and have it readily available when needed.
Using QR codes to direct customers to your website or social media pages is a great way to promote your business and make it easy for potential customers to find you online.
Here are some tips on how to effectively use QR codes for this purpose:
Including a QR code on your business card or marketing materials that directs customers to your website can help drive traffic and increase conversions. When creating your QR code, make sure it is linked to a mobile-friendly landing page that is relevant to the customer's needs.
For example, if you are a restaurant, you could use a QR code to direct customers to your online menu or a special promotion page. Or if you are a retail store, you could use a QR code to direct customers to a page showcasing your latest products or promotions.
Using QR codes to promote your social media pages is a great way to increase your following and engage with customers. By directing customers to your social media pages, you can keep them updated on your latest products, promotions, and events.
When creating your QR code, make sure to include a call-to-action that encourages customers to follow you on social media. For example, you could include a message such as "Follow us on Instagram for exclusive promotions and behind-the-scenes content!"
If you're including a thank you card in your packaging, a good idea can be to link to your website using a QR code with the promo or discount code already applied. This can reduce your customer's frustration of having to remember to type in your promo code.
Giveaways and discounts are also excellent ways to drive traffic. You can even track engagement to determine the offer’s effectiveness by using a unique code for each offer.
Create a QR code that links directly to your Google or Facebook page where customers can leave a review. At the same time, you can offer a coupon or giveaway as an incentive.
The best time to ask for a review is immediately following your customer's service or experience, so having a QR code sign that prompts this is a no-brainer.
Most people nowadays do not carry cash, and a lot of people are using a digital banking app like PayPal, Venmo, or Cashapp instead. Using a QR code sign is an easy way to let your customers pay for services or goods digitally. You can even boost your tips with a Virtual Tip Jar for those times when people don't have cash readily available.
QR codes also allow businesses to easily rotate or update their content, which is much more cost-effective than regularly printing materials.
To make your QR codes more appealing and memorable, consider using branded QR codes that match your brand's color scheme and style. This will help make your QR codes stand out and be more recognizable to customers.
There are several online tools that allow you to create branded QR codes for free or for a small fee. These tools allow you to customize the design of your QR code to match your brand's aesthetic.
When using QR codes in your marketing materials, it's important to provide clear instructions on how to scan the code. Not everyone is familiar with QR codes, so it's important to make the process as easy as possible for customers.
Include a brief message next to the QR code that instructs customers to scan the code using their smartphone camera or a QR code scanner app. You could also include a visual guide that shows customers how to scan the code.
Adding a QR code to your business card, thank you card, or sign is an easy way to connect with customers and promote your business. There are many benefits to using QR codes, including convenience, touch-free usage, and the ability to easily track engagement.
Incorporating QR codes into your marketing strategy can help you stay ahead of the curve and provide a seamless experience for your customers. So why not give it a try and see how QR codes can benefit your small business?
Check out our article here on how to generate your QR code and also add it to one of our Canva templates.
]]>The simple to use interface, editable templates, and access to millions of graphic elements, stock photos, and fonts makes it my go-to for creating almost everything!
From basic image design to social media videos, Canva is such a powerful tool to help you create great looking graphics for a multitude of projects.
In this article, we are going to cover the basics of opening and editing a Canva template. There are so many great things about Canva, that we can't include everything there is to know, but this should help you get started.
If you have made a purchase of one of our templates (thank you so much btw) there will be a PDF file available to you. The links to the template are on the first page in the "Links" section.
Open the PDF using your devices PDF viewer (like Adobe, etc.). Click the Canva Template link, and a Canva webpage opens where you select the "Use Template" button.
If you don’t already have a Canva account, you will be prompted to create a new account. If you already have an account, you are prompted to sign in.
PRO TIP: Please log in to Canva with your email/password and not Sign in with Apple or Google.
All of our templates work with the FREE Canva account, but if you want to, we offer a free 30 day trial of Canva Pro - sign up here.
Once you are signed in, the template page will launch. If you need to access it again, you can find the template design from the Homepage under Projects. Click the thumbnail to open and being or continue editing.
Canva has a ton of videos on editing and the user interface. I recommend you start here to get all the deets.
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So recently, I have heard a ton of people talking about ChatGPT ( or AI writing) and I wondered how this seemingly really cool tool could help me run my Etsy business.
I did a little research, watched a bunch of videos, and then used the tool for a few weeks myself. I can honestly say that I was both blown away, but also apprehensive about it.
Do I think it will take over everyone’s jobs and put industries out of business? Maybe… but not for a few years at least.
Do I think it can help us small business owners manage and operate our businesses? Absolutely! Let’s get into the details.
ChatGPT is an AI (Artificial Intelligence) tool that basically generates text. This can include anything from short phrases or sentences to entire articles or books.
The text is contextual, meaning within the given “chat”, all the previous things you have written are taken into consideration when generating new text. This makes it super powerful and can help tailor the output to better fit your needs.
As an experiment, I asked the AI “What is ChatGPT” and this was the result:
“ChatGPT is a large language model developed by OpenAI. It is based on the GPT (Generative Pre-trained Transformer) architecture and is trained to generate human-like text. It can be used for a variety of natural language processing tasks such as language translation, text summarization, and language generation. It is designed to be highly efficient and can be fine-tuned for specific use cases.”
Ultimately, the goal of ChatGPT is to generate text that sounds as close to human writing as possible. This is a lofty goal and ultimately, I currently think it falls a little short.
The bottom line, as small business owners, our time is precious. We need to develop ways in which to save time and maximize productivity. That is where AI writing can help. From coming up with new keyword ideas that can help populate your titles and tags, to even generating your latest product descriptions, AI writing has proven to be a HUGE timesaver.
It is as simple as typing in your main long-tail keyword and adding “keyword ideas”. You will get an output of other keywords that you might not have thought of before. This can trigger new ideas that you can also feedback into ChatGPT and so on.
For example, if you’re searching for “sweatshirt”, ChatGPT could suggest keywords like “teacher sweatshirt,” “funny sweatshirt,” or “line art sweatshirt” that could be relevant to your topic.
Another way ChatGPT can help with keyword research is by providing insights into the search intent behind certain keywords. For example, if you’re targeting the keyword “soy candle,” ChatGPT could help you understand what types of queries people are searching for related to that keyword, such as “soy candle gift” or “soy candle recipe.” Understanding search intent is a key factor in creating successful SEO strategies, as it helps you better target your keywords, create relevant content, and provide a better user experience for your audience.
Additionally, ChatGPT can help you identify long-tail keywords that may be less competitive and easier to rank for. Long-tail keywords are more specific phrases that people might use when searching for something, and they can be valuable for driving targeted traffic to your website. For example, ChatGPT might suggest long-tail keywords like “soy candle for bridesmaid gift box” or “soy candle gift for Mom.”
So, I found that this was one of the coolest features of using ChatGPT. Just paste your listing URL into the Chat GPT chat bar and ask it to optimize the listing title for you. You can even ask ChatGPT to limit the response to a certain number of characters or include specific keywords.
Yes, it will take some tweaking of the results because you know your product best, but this was such a highly functional way to come up with a title and can even help boost your creativity when you might be stuck.
Start by providing ChatGPT with some basics: what is your product, what are the features or benefits, and what is the main reason why your customers need to buy YOUR product specifically? This will help the model understand the context of your listing and generate more relevant descriptions.
For example, you could use a prompt such as "This handmade multicolored knitted sweater is made from 100% pure cotton. This piece features long sleeves, side seam pockets, ribbed on neck, front, cuffs, and hem."
Here was my result after entering the prompts into ChapGPT:
“Stay cozy in style with this handmade multicolored cardigan sweater! Made from 100% pure cotton, this piece is soft, comfortable, and perfect for layering. With its long sleeves, side seam pockets, and ribbed detailing on the neck, front, cuffs, and hem, this sweater is both functional and fashionable. Upgrade your wardrobe with this unique, one-of-a-kind piece that is sure to become your go-to for cool weather. Order yours today!"
Once you've written your listing description, be sure to proofread and edit it for grammar, spelling, and formatting. Most of the writing is a little “stiff” so you will need to adjust the language slightly to make sure it fits your style and audience.
In short, yes! In today’s digital age, social media is an indispensable aspect of any business or brand’s marketing strategy. However, for many of us, writing social media captions can be an arduous task. It’s often challenging to come up with fresh and creative ways to convey our message to our target audience effectively. Fortunately, AI writing has emerged as an effective solution to this problem.
By simply entering your primary message and mentioning your target audience, AI writing tools can help you craft compelling social media captions. With the added convenience of the translate feature, you can even create captions in different languages to cater to a broader audience.
Moreover, repurposing your highest-performing posts or pins has never been easier. With AI writing, you can effortlessly request ChatGPT to rewrite your current captions, saving time and effort without starting from scratch on proven content. This way, you can focus on creating more engaging content and growing your brand’s presence on social media. So, if you find yourself struggling with writing social media captions, consider utilizing AI writing tools to ease the burden and achieve optimal results.
Absolutely not. My answer might change in time, but right now, the text itself is not what we call “high converting”. What I mean is the language is very robotic and there is no emotion or passion. When you add your own personality into your product descriptions, that is typically what sways a buyer to buy from you vs someone else.
There is also a learning curve for how to best “communicate” with the AI tool. It took multiple tries for me to understand how best to interact and ask the “right” questions or enter the best inputs to get results that were meaningful.
So the question you have probably been waiting to have answered…
HECK YES! And here’s why:
From developing your product or service to marketing it, there's no shortage of work to be done.
That's why I started Trendy Fox Studio - to make the process a little easier for my fellow entrepreneurs.
When I first started my print-on-demand business, I struggled to find packaging solutions that were both trendy and affordable. So, I started creating my own designs and eventually turned it into a full-time Etsy shop. From there, I expanded into designing marketing and branding materials for other small businesses.
At Trendy Fox Studio, we offer expertly designed templates that will give your business a professional and established look. Plus, our templates are customizable, so you can tailor them to fit your specific needs.
With a variety of pre-designed layouts and elements, you can easily change the fonts, colors, text, and more using Canva - a free graphic design website.
We understand the challenges that come with starting a small business, and that's why we're here to help.
Let Trendy Fox Studio take the hassle out of designing your marketing and branding materials, so you can focus on growing your business.
Want to learn more about Canva? Check out a our article here about what Canva can do.
Still have questions? Just send us a message - we are happy to help!
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Now, the next step is printing. This article will help walk you through using our provided print template (link in the PDF that had your template link) to print your cards at home.
No printer or not a fan of printing at home? No problem – we’ve got you!
If you’re considering a professional printer, I recommend Prints of Love. My shop has partnered with them to offer fast, high-quality yet affordable printing. Plus free 2-3 day U.S. shipping and free envelopes!
Prints of Love strives to be environmentally responsible and provides eco-friendly printing services. For every order placed, a tree will be planted in your name. How cool is that?
TIP: If using a professional printing service, be sure to download your finished design from Canva as PDF Print for the highest resolution.
OK, let’s get back to printing …
Once you are finished editing your card template in Canva, download it as a PNG file.
To download, select the SHARE button in the upper right toolbar, then choose DOWNLOAD. Next, select PNG file type and if more than one page, only select a single page at a time to download. Then DOWNLOAD the file.
REMINDER: If more than 1 page is downloaded at a time (e.g. front and back), the files will be in a zipped folder. You will need to unzip the folder in order to use the PNG images.
As part of your purchase, a PDF file is provided which contains the link to your card template in Canva. On the first page of the PDF, you will also find the link to a print template. Click on the "Print Template" link to open the print template in Canva.
Start by selecting the “Uploads” tab in Canva. Next, you can choose to drag and drop your finished design PNG into the designated section, or select “Upload Media” and locate your PNG, then select to upload. If your design is double-sided, be sure to upload both the front and back PNGs. You will now see the thumbnail(s) of your design in the Uploads section.
Drag & drop the “front” PNG thumbnail on top of a box in the template. It will “snap” into place inside the box. If it doesn’t immediately snap in, you may have to move it a bit to get it into place. Repeat this until all boxes are filled.
Next, download this completed print page as PDF Print.
If your design is double-sided, repeat the steps above (drag and drop the “back” PNG into each of the boxes). Then, download the back print page as PDF print.
You now have two letter-sized print pages, one for the front and one for the back of your card.
Print the “front” PDF page to your chosen paper. If a double-sided design, flip the paper and reinsert it into your printer. Now print the “back” PDF page. You may have to test out how to flip/rotate using your printer to get it correctly orientated.
I recommend using white cardstock paper which you can purchase from a variety of sources (Amazon, Staples, OfficeMax/OfficeDepot, or another craft store). Anything between 80 – 110 lbs cardstock paper is recommended (depending on your printer). For reference, business cards are 110 lbs. Some printers cannot handle thicker paper, so be sure to check your printer documentation first.
TIP: One very important thing to note – most home printers do not actually print white ink or toner. This is even more important if your design incorporates white lettering or graphics. You will need to adjust the color to something darker and test it against your colored paper to see how it will look.
Finally, you can trim out your cards and add them to your packaging!
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